A group of researchers in California have confirmed that rainbows do not lead to pots of gold as previously suspected. The UCLA-based team followed 15 rainbows over a seven week period in Yosemite National Park. The ends of six rainbows led to dog butts, four ended in old tree stumps, and the ends of the remaining rainbows could not be found.
“We were very surprised by our findings,” said lead researcher Nora Whitehall-Jones. “We’d heard plenty of lore about tree stumps, and we expected to lose the trail of a bunch of rainbows, but the dog butts came out of nowhere.”
The group can’t confirm if this is a universal phenomenon or something specific to the Yosemite Valley region. They’re planning a pair of follow up studies next year in Shenadoah National Park in Virginia and Killarney National Park in Ireland. A second group from the University of North Carolina also plans to investigate urban rainbows in and around the city of Charlotte, North Carolina.
Entrepreneur Randy Shipley received five “no” votes for his invention, the “E-Z-Store Dog,” on a recent episode of the reality television show Shark Tank.
“I was feeling good going into the presentation,” said Shipley, who began selling the E-Z-Store Dog hanger attachment out of his van in Richmond, VA last year. “The sharks had funded the two businesses before me and they seemed to be feeling generous.”
He got the most interest from Mark Cuban, who he could see the usefulness for people with small closets. But ultimately, Cuban and the other sharks passed because they felt the margins were just too small for Shipley to be successful at scale.
“It was a good experience,” said Shipley, who said his website has seen a 10x uptick in traffic since the appearance. “I’m going to keep on going. I have my life savings already sunk in this. No stopping now!”