A shelter cat named Squeak from the Abandoned Animal Rescue in Tomball, TX has seen a huge increase in sales for his “pawmade” hammocks after an appearance on hit television show Shark Tank, even though he didn’t receive an investment.
“I think the TV appearance was huge for publicity,” said shelter volunteer Taryn Wilder. “I was shocked none of the sharks invested. It’s a super high quality product, but I guess they were concerned it couldn’t scale well.”
According to his Etsy page, Squeak makes every hammock to order using locally sourced and recycled materials. Since his appearance, though, he’s had trouble keeping up with orders.
“He sort of fell into this,” said Wilder. “He made the first one for himself, then some other cats wanted one and it just grew from there.”
Wilder expects that Squeak will enlist the help of others at the animal shelter to meet demand.
“There’s a pug named Mirabelle who makes these awesome tote bags. But she’s had trouble selling them. I bet Squeak could put her to work, though.”
Via Feverpig.
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