Cat to Star in Cymbalta Commercial

Cat to Star in Cymbalta Commercial

By Scott Friedstein, FluffPo Correspondent

Frankie the cat rarely goes outside. He also sleeps up to 16 hours a day. Naturally, he was the perfect subject for Cymbalta’s latest television ad.

“We wanted to show people the real face of depression,” says Dustin Gregory, spokesperson for Eli Lilly & Co, the drugmaker behind the antidepressant. “Frankie embodied that morose, melancholy outlook better than any of the humans we’d considered. He was made for this role.”

For his audition, Frankie had to stare blankly out a window and appear “despondent” and “listless.”

“He nailed it,” says Gregory. “You could tell he’d been feeling this way for a long time. Or maybe it was just him being a cat. To be honest, we really don’t know.”

Via turbo_loadstone.