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Pick Your Own Seafood Bar Big Hit Among Cats

April 3, 2012 · Leave a Comment

Pick Your Own Seafood Bar Big Hit Among Cats

When the Olive Garden restaurant chain debuted its new “Pick Your Own” seafood bar at its Billing, MT location in December, many critics scoffed.  "Who wants to hunt their own food?  People go to Olive Garden for the family atmosphere – bowls of salad and breadsticks on the table, not tanks of seafood in the lobby,“ chided a particularly scathing report in USA Today.

But what those pundits apparently failed to realize is that Olive Garden’s number one area of customer growth comes from cats. "We’ve seen feline reservations up 440% since launching the pilot program in Billings,” says a spokesperson for Darden Concepts, which owns the Olive Garden chain.  According to Darden, the “Pick Your Own” seafood bar has been such a success, that it will be expanded nationwide starting in June.

Via lumkness.

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