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Starbucks Executives Rethink “Hamster Latte” Promotion

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Starbucks Executives Rethink “Hamster Latte” Promotion

Buy a latte, get a hamster. It seemed so simple, and the concept had massive support on the My Starbucks Ideas site. But nevertheless, Starbucks has announced that it has scrapped the promotional program, which was set to launch early next year.

“It turns out there are a lot of logistical and ethical issues with the hamster program,” explained Starbucks EVP of Marketing and Promotions, Eric Barteau.

One of the major problems is that the program just couldn’t scale. 

“Finding a provider of hamsters, ethically and humanely sourced, at the scale we operate on at Starbucks – 2 million lattes a day – is really difficult,” said Barteau.

Further, internal customer research found that most people don’t actually want a furry rodent in the same cup they’re drinking from. And there was an issue of giving hamsters to people who didn’t want a pet and daily customers who might end up with tens or even hundreds of hamsters by the end of the promotion.

“Honestly, it was just really poorly thought out,” Barteau said. “I don’t know what we were thinking.”

Via wafflesthehamster.

Critics: Dog’s Cooking Show ‘Too High Brow’

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Critics: Dog’s Cooking Show ‘Too High Brow’

“Cuisine de Nero,” the eponymous cooking show from Nero the dog, has amassed over 3,500 subscribers on YouTube since launching in 2012. But critics say that the pup is missing out on a much wider audience because of his high brow approach.

“He’s got a lot of camera presence,” said BuzzFeed’s senior YouTube food editor, Colleen Ryan. “His instructions are easy to follow, but his food is just not the type of thing your average home chef wants to make.”

Ryan believes that Nero could easily have a five times the audience he has now, especially among fellow canines, if he started cooking more simple food.

“I get it,” she said. “He’s a French Bulldog, so he cooks French food. But, really, how many dogs out there are trying to make Boudin Noir Aux Pommes or Lamprey à la Bordelaise? How many can even pronounce those?”

Via nero_the_frenchie.