
The Container Store Announces Puppy Storage Solution
by Scott Friedstein, FluffPo Correspondent
Puppies. They’re adorable. Problem is, they’re everywhere.
The Container Store now has a solution for that.
In a press conference last week, the retailer announced a line of boxes specially made for the little troublemakers. The Kennel Collection features stackable units guaranteed to keep pups contained – and owners happy.
“We’ve always been in the business of organization,” says CEO Kip Tindell. “People need ways of keeping their things together. Puppies are no different.”
The products are currently in the testing phase with a soft launch scheduled mid-September in a handful of midwestern stores.
“We want to just test the waters before doing a full release,” says Tindell. “There’s a chance this could completely backfire – but then again, there’s always risk in innovation.”
The Kennel Collection will be available in a range of colors, or for the retro-inclined, clear.
Via Soggydan Benenovitch.
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