Model Dog Signs with American Apparel

Model Dog Signs with American Apparel

By Ashley Welter, FluffPo Correspondent

A Los Angeles pup named Scooter has signed on to become the new face of struggling retailer American Apparel, making him the brand’s first four-legged cover model. 

“Scooter moved to LA last year with one goal in mind — making it big,” his agent, Jenn Burskowitz, told The Fluffington Post. Until his big break, Scooter had been waiting tables at Hollywood’s iconic Roosevelt Hotel just to pay the bills.  

Mark Shapiro, a frequent patron of the Roosevelt, described Scooter as, “A hard worker who’s just trying to make an honest buck. He waited on me several times, and he’s really just a good guy. That’s rare in Hollywood, and he deserves to make it big." 

It may have taken a year, but for Scooter, this is a huge step forward for his career. Industry-watchers are less impressed by the move for American Apparel, however.

"There’s no doubt Scooter is a cute dog,” said BusinessWeek reporter Stacey Cabelle, “but the move reeks of desperation. They’re slipping in the two-legged market, so they’ve hired a fresh face to try cracking the four-legged one.”

Cabelle isn’t sold on the strategy, citing stiff competition in that market from established designers like Furberry and Hugo Bosston Terrier.

Via brysi.