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Canada Dry’s Free Kitten Promo Boosts Sales 34%

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Canada Dry’s Free Kitten Promo Boosts Sales 34%

Bold marketing stunts don’t always pay off, but when they do, the results can be impressive.

Canada Dry Ginger Ale’s recent campaign, “Buy 12, Get a Kitten,” is now widely hailed by marketers as a giant success. The soda has been flying off supermarket shelves, and parent company Dr Pepper Snapple Group reports sales are up 34% since launch.

“If you’re at the store deciding between two different brands of soda, and one package has a free kitten in it,” says Jim Frankel, a marketing analyst with Businessweek. “I mean, come on. It’s a no-brainer.”

Charlie, submitted by Hope Dixon Clinard. 

Dog Won’t Stop Staring at New Kitty

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Dog Won’t Stop Staring at New Kitty

In all his eight years, Buddy the dog has never seen a cat. When Felix moved in, it was a bit of a culture shock.

“He can’t stop staring,” says Ashleigh Sudman, a source close to the situation. “He knows Felix is not a human and he knows he’s not a dog, but he just can’t figure it out. Felix is nice about it, but every so often he gives me this look that says, ‘What is wrong with this dog?! Get him out of here!’ ”

Beagle Faces Charges of Vandalism, Littering

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Beagle Faces Charges of Vandalism, Littering

A 12-year-old Beagle named Duke was arraigned in U.S. District Court today. He faces charges of criminal vandalism and defacing private property after he was picked up by authorities for allegedly tearing the garbage to shreds.

He pleaded “woof” to all counts, was released on bond, and is expected to stand trial in early September.

Submitted by Lauren Biegler.

Pup Faces Fines for Installing Pool Without Permits

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Pup Faces Fines for Installing Pool Without Permits

A dog named Fendi has been issued a $1,200 fine after the Dallas, TX housing authority got wind that he put in a pool without the proper building permits.

“It was probably one of the neighbors that tipped them off,” says Ted Claybrook, an area resident. “They’re really particular about that sort of stuff.”

Sources tell The Fluffington Post that Fendi plans to fight the fee, citing a loophole in the building code.

Submitted by Cassidy Hill.

Oklahoma Beagle Obsessed With Walks

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Oklahoma Beagle Obsessed With Walks

Munchie, a purebred beagle from Tulsa, OK, has an unhealthy fixation with walks, according to his psychologist.

“The mere sound of a leash being picked up or a door opening sends him into a frenzy,” says Dr. Laura Nilsen, who counsels Munchie on his compulsive behavior. “I mean, get a grip man, it’s just trip around the block so you can poop.”

Submitted by Alecia Banos.