Puppy’s Business Model Called Into Question

Puppy’s Business Model Called Into Question

When Larry, a dog from Indianapolis, IN, was accepted into a local startup accelerator he didn’t really have a business idea in mind. He was accepted based solely on his potential as a startup entrepreneur – he was passionate about changing the world and a never ending amount of energy.

After tinkering with some concepts, he’s hit upon an idea that generates phenomenal user growth but little revenue, and some mentors are beginning to worry.

“Free Pit Bull Kisses! is a service that clearly fills a niche, but unless Larry can explain how he plans to monetize it, I just don’t see many investors jumping on board,” said Ferguson Laird, an entrepreneur who recently sold his third company to Yahoo! for a reported $25 million. 

Startup blogger Tony Chu agrees. “Larry has built a killer service, but that’s not enough,” he said. “He has to be able to communicate to investors that he has the business acumen to make money from all those users.”

For his part, the pit bull does not seem worried.

“Free Pit Bull Kisses! is all about user acquisition right now,” said co-founder and CTO Kalista Chernin. “We have some ideas about how to monetize, but really, we’ll figure that out later. Once we get to scale, the revenue will come.”

Via Larry the Dog. Check out more at his website.