The Fluffington Post was conceived during an instant message conversation between Matt Silverman and Josh Catone.
It was either going to be a scathing indictment of diminishing web journalism standards, or a repository of media about soft, petable creatures.
A decision was made. You’re welcome.
What people are saying:
“Real nose-to-the-grindstone reporting.” – PR Daily
“This may be the greatest all-star cute compilation yet.” – The Daily Beast
“Maybe it’s the name that endeared this site to us, but we have a feeling it’s all of the adorable animals.” – The Huffington Post
“Adorable animal photos and attention-grabbing headlines? Of course we’re into it.” – The Huffington Post (again)
One of “The 90 Best Tumblr Blogs of 2011” – BuzzFeed
One of “The 57 Cutest Tumblrs in the World” – BuzzFeed (again)
“It’s part cute pet pictures, part The Onion, and it’s all quite amusing.” – Oprah.com
“Catching up on news after the holiday.” – Pee-wee Herman
“I’m obsessed.” – Jenni “JWOWW” Farley (Jersey Shore)
“The Fluffington Post is your latest bookmark-worthy animal blog.” – Jezebel
“News I actually want to read.” – Anna Moeslein, Glamour
“The place to go for fabulously fake animal news.” – Ladies’ Home Journal
“More news than you can bear.” – Boston.com
”The Fluffington Post offers what other news sites can’t, and it’s purr-fectly done.“ – PRNewswire for Journalists
One of “10 Fun Facebook Pages You Should Like” – Grandparents.com
“Best name for a cute site ever.” – B3TA
“Less news, more puppies!” – The Next Web
“Move over, Huffington Post!” – Neatorama
“My most trusted news website.” – Stephanie Harwin, Catster
“We wholeheartedly endorse The Fluffington Post.” – HuffPost Hill
“I have no goddamn idea how it took me this long to find such a wonderful webpage, but I thank the heavens I located it.” – Portland Pulp
“My new favorite website.” – Michelle Collins, Best Week Ever
“It’s really a thing.” – Lauren Traut, Patch
“A great mood enhancer…” – WBEZ 91.5 FM, Chicago Public Radio
“Not another depressing news site.” – The State Journal-Register
“Finally, another excuse to look at cute animals on the internet.” – Bite.ca
“‘Tumblr of the Week’ …wonderfully endless.” – Vox Magazine
“…includes some of the best fluffy animals from around the web.” – Shira Lazar
“The cutest, most wonderful Tumblr ever.” – Brandflakes for Breakfast
“If I forget to do the company payroll on time, I’m blaming The FluffPo.” – This Guy