70% of Cats Unhappy with Time Shifted Olympics Coverage
According to a new survey from audience measurement firm Nielsen, 7 out of 10 cats are unhappy with NBC’s Olympic coverage in the United States.
“It’s not that cats are watching less — they’re actually watching more this year than in year’s past — and it’s not that they’re unhappy with the coverage itself,” said Nielsen’s chief feline ratings expert Joel Cote. ”We’re finding that cats are not happy that NBC is airing so much of these Olympic games on a tape-delay for prime time. Most kitties just want to watch live during the day.”
Cote explained that cats generally have a lot of time on their paws during the daytime hours and would prefer to watch events live as they happened, instead of cutting into evening sleep time to watch replays.
Via This is Awkward.