The Fluffington Post was conceived during an instant message conversation between Matt Silverman and Josh Catone.
It was either going to be a scathing indictment of diminishing web journalism standards, or a repository of media about soft, petable creatures.
A decision was made. You’re welcome.

What people are saying:
“Real nose-to-the-grindstone reporting.” - PR Daily
“This may be the greatest all-star cute compilation yet.” - The Daily Beast
“Maybe it’s the name that endeared this site to us, but we have a feeling it’s all of the adorable animals.” - The Huffington Post
One of “The 90 Best Tumblr Blogs of 2011” - BuzzFeed
“It’s part cute pet pictures, part The Onion, and it’s all quite amusing.” - Oprah.com
“Catching up on news after the holiday.” - Pee-wee Herman
“I’m obsessed.” - Jenni “JWOWW” Farley (Jersey Shore)
“The Fluffington Post is your latest bookmark-worthy animal blog.” - Jezebel
“News I actually want to read.” - Anna Moeslein, Glamour
“The place to go for fabulously fake animal news.” - Ladies’ Home Journal
“More news than you can bear.” - Boston.com
“Best name for a cute site ever.” - B3TA
“Less news, more puppies!” - The Next Web
“Move over, Huffington Post!” - Neatorama
“My most trusted news website.” - Stephanie Harwin, Catster
“We wholeheartedly endorse The Fluffington Post.” - HuffPost Hill
“I have no goddamn idea how it took me this long to find such a wonderful webpage, but I thank the heavens I located it.” - Portland Pulp
“My new favorite website.” - Michelle Collins, Best Week Ever
“A great mood enhancer…” - WBEZ 91.5 FM, Chicago Public Radio
“Not another depressing news site.” - The State Journal-Register
“Finally, another excuse to look at cute animals on the internet.” - Bite.ca
“‘Tumblr of the Week’ …wonderfully endless.” - Vox Magazine
“…includes some of the best fluffy animals from around the web.” - Shira Lazar
“The cutest, most wonderful Tumblr ever.” - Brandflakes for Breakfast
“If I forget to do the company payroll on time, I’m blaming The FluffPo.” - This Guy

