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The Fluffington Post was conceived during an instant message conversation between Matt Silverman and Josh Catone.

It was either going to be a scathing indictment of diminishing web journalism standards, or a repository of media about soft, petable creatures.

A decision was made. You’re welcome.

What people are saying:

"Real nose-to-the-grindstone reporting." - PR Daily

"This may be the greatest all-star cute compilation yet." - The Daily Beast

"Maybe it’s the name that endeared this site to us, but we have a feeling it’s all of the adorable animals." - The Huffington Post

Adorable animal photos and attention-grabbing headlines? Of course we’re into it.” - The Huffington Post (again)

One of “The 90 Best Tumblr Blogs of 2011” - BuzzFeed

One of “The 57 Cutest Tumblrs in the World” - BuzzFeed (again)

"It’s part cute pet pictures, part The Onion, and it’s all quite amusing.” -

"Catching up on news after the holiday." - Pee-wee Herman

"I’m obsessed." - Jenni “JWOWW” Farley (Jersey Shore)

The Fluffington Post is your latest bookmark-worthy animal blog.” - Jezebel

"News I actually want to read.” - Anna Moeslein, Glamour

"The place to go for fabulously fake animal news." - Ladies’ Home Journal

"More news than you can bear." -

One of “10 Fun Facebook Pages You Should Like” -

"Best name for a cute site ever." - B3TA

"Less news, more puppies!" - The Next Web

"Move over, Huffington Post!" - Neatorama

"My most trusted news website." - Stephanie Harwin, Catster

"We wholeheartedly endorse The Fluffington Post.” - HuffPost Hill

"I have no goddamn idea how it took me this long to find such a wonderful webpage, but I thank the heavens I located it." - Portland Pulp

"My new favorite website." - Michelle Collins, Best Week Ever

"A great mood enhancer…" - WBEZ 91.5 FM, Chicago Public Radio

"Not another depressing news site." - The State Journal-Register

"Finally, another excuse to look at cute animals on the internet." -

“‘Tumblr of the Week’ …wonderfully endless.” - Vox Magazine

"…includes some of the best fluffy animals from around the web." - Shira Lazar

"The cutest, most wonderful Tumblr ever." - Brandflakes for Breakfast

"If I forget to do the company payroll on time, I’m blaming The FluffPo." - This Guy

More news from The FluffPo: